Unibet Sports Review

Updated: August 4, 2023
Written by Martin Backhouse Last time updated August 4, 2023
24/7 live chat Holds a number of licences Great bonuses
Bonus Up to £40 Money back + £10 casino bonus
Terms & Conditions

New Customers Only (Not valid from 10pm 8th April 2022 until 6pm 9th April 2022)
Min deposit £10
Money-back as bonus
Wagering requirements: Sportsbook 3x at min odds of 1.40 (2/5), 25x for Casino
£10 casino bonus credited next working day; 35x wagering on casino
Only one bonus can be used at a time, Sportsbook bonus must be wagered before using the Casino unless the bonus has been forfeited
Bonus will expire after 7 days of opt-in
18+. BeGambleAware.org full terms apply #ad

Payment methods Visa, Apple Pay, PayPal, Skrill, Trustly
License UK
Last update Reviewed in
40€ Bonus
Up to £40 Money back + £10 casino bonus
Martin Backhouse
This sportsbook offers players a great all-round experience. Forming part of the respected Kindred Group, Unibet has a great reputation and is one to consider.

Is Unibet Safe?

Unibet sports has scooped the EGR Nordics Sports Betting Award twice in a row (2019, 2020). In such a competitive market, what makes them stand out?

Our experts explore how safe they are, how legit their cash-back bonus is and if the casino element adds value to it.

Find out why Unibet sports is so highly rated.

unibet overview sports review
Rating ⭐⭐⭐⭐⭐
Owner Kindred Group
Headquarters Level 6, The Center, Tigne Point, Sliema, Malta
Sister brands 32Red
Support Live chat 24/7
Test period 8 hours
Cons of Unibet sports
  • Not the most generous welcome offer
  • Racing not included for first bet

Unibet Security

unibet sports security review
Is Unibet safe? Yes
Licence UK and more
Bonus terms In-line with the industry
Withdrawal problems? No
Player funds protection level Medium
Founded 1997
SSL 256-bit (high)
2-step verification Yes
Fines Yes
Payment options Trustly, PayPal, Skrill (and more)

Unibet is owned by the Kindred Group who are one of the largest betting companies in the world. It is one arguably their most well-known brand along with the likes of 32Red and Maria Casino.

As part of such a big corporation, Unibet benefits from a whole host of excellent security measures including a 256-bit encryption software. This is the top end of technology and scrambles all of your transactions from prying eyes.

More than 10 million players have registered with Unibet over the years which further emphasises just how trusted they are.

They also have links with a host of football teams including Paris Saint Germain, Southampton and Derby County. Furthermore, they have had partnerships with many horse races in the UK including the Epsom Derby. Overall, it’s an impressive number of high-profile organisations.


Of course, a betting site also needs to hold a licence to be considered legit. Unibet holds a licence with the United Kingdom Gambling Commission (UKGC) and so are able to operate in the UK. The licence ensures that they operate fairly and safely.

On top of a licence in the UK – they also hold a number with other impressive markets. They boast licences from:

All of these are difficult to achieve so it’s great to see. Not many betting sites hold so many as they need to complete rigorous checks in order to achieve each licence.

Unibet is bound by the rules of every licence they hold which shows how strong they are in compliance. From a trusted point of view, this is a huge tick

Protection of Funds

Betting sites operating in the UK are required to keep customer funds in segregated accounts; this ensures that players are protected. The UKGC has awarded Unibet with a medium protection rating.

This means that the funds in your Unibet account are segregated from business money. As such, should the company go into administration, your money will be safe.

It should be noted that with a medium rating, however, this is not 100% guaranteed.

Responsible Gaming

A legit betting site will provide players with a number of tools to ensure that betting remains fun. Unibet is an award-winning responsible operator and we’re happy to say that for the purpose of our Unibet review; they are excellent when it comes to responsible gaming.

There is an entire page on the site dedicated to showing players the options available to them. Furthermore, there are links to external sites, such as ‘net nanny’ to help against underage betting activity.

Unibet sports is safe because
  • Holds a number of top betting licences, including the UK
  • Employs a 256-bit encryption
  • Great payment methods
  • Been in the industry for decades
  • Part of one of the largest betting companies
  • Has competitive odds

Unibet Bonuses

Unibet Bonuses
unibet sports sign up bonus review
Bonus type Stake back as a bonus if first bet loses
Amount Up to £40
Minimum deposit £10
PayPal eligible? Yes
Not eligible methods Paysafe Cards, Skrill or Neteller
Minimum odds 2/5 (1.4) or higher
Wagering 3 x bonus amount (25x casino)
Minimum bet £1
Time frame 7 days
Extra £10 casino bonus
Other promotions Yes
Up to £40 bonus Visit site

Welcome Offer – Up to £40 Money Back as Bonus + £10 Casino Bonus


The Unibet sports offer is reasonable, but not the most valuable on the market. Currently, for players in the UK, you can get up to £40 back as bonus money if your first bet loses.

If you compare this with the Paddy Power offer which is a similar £20 Risk-Free Bet, it looks good at first glance. However, the money back is a bonus and requires to be played through 3 times before a withdrawal can be made.

This means if your first bet of £40 loses, you’ll need to bet your £40 bonus x 3 (£120) before being able to withdraw. If you win your first bet, then you also won’t receive any welcome bonus.

The casino bonus is a nice addition. It provides players with the chance to try out the Unibet casino even If they wouldn’t normally play.

unibet sports welcome offer register account review
Step 1

Register a new account

unibet sports welcome offer deposit review

a minimum of £10

unibet sports welcome offer place bet

Place a qualifying first bet (£10 at odds of 2/5 or more)

unibet sports welcome offer stake back as bonus
If your bet loses

get your stake back as a bonus

unibet sports welcome offer wager bonus review

the bonus 3x to be able to withdraw

unibet sports welcome offer get bonus
Get a £10 casino bonus

once complete

unibet sports welcome offer wager to withdraw

it 35x to be able to withdraw

Terms and Conditions

Existing Player Bonuses


In-play bet and get offer


Uniboost promotion for better odds


Best Odds Guaranteed on UK and Irish races

We have to say that we think bonuses get better after the welcome promotion.

For our Unibet sports review, we’ve checked the special offers section of the site for several weeks and there are always several bonuses to pick from.

These range from ‘bet and get’ offers for big sports leagues. For example, bet on a certain game and get a free bet for the next. It’s a great offer for regular players.

The Uniboost is also an interesting feature bonus. Many betting sites provide boosted odds on markets of your choice but at Unibet, they go beyond.

For racing, you can boost your odds on three races a day – which is excellent. We also found the boost to be pretty generous with it moving up two or three steps. For example, we backed a horse at 10/11 and it was boosted to 5/4.

Loyalty Bonuses

As well as good on-going bonuses there is a regular in-play free bet available to all players. You need to place 5 x £10 in-play bets at odds of 1/1 or higher to get a £10 in-play free bet.

The free bet is applied to your account the following Monday. It’s basically a free bet club which is great. In the UK market especially, these are becoming less and less common.

Sports Betting Markets

Unibet Sports Market and Odds
unibet sports markets review
Bet Here
Number of sports 30+
Top sports Football, tennis, racing
Other sports Esports, boxing, golf
Cash out Yes, limited
Live streaming Yes, excellent offering
Live betting On a number of sports
Daily offers Yes

UK Players will be happy to know that the Unibet sportsbook is geared towards the UK market.

Daily horse racing markets are offered across the country and beyond. You’ll find fixed odds on all races and greyhounds are also covered with fixed odds.

This is great as a lot of betting sites only offer SP (starting price) odds for greyhounds, meaning every bettor gets the same odds no matter what. Whatever price the dog starts the race at will be the odds that you get.

Along with racing, there are hundreds of football leagues available and we’re impressed with the market depth. You can bet on the number of corners, the number of shots by a team or player, and much more.

All sports we can think of are covered too. These include:

It’s an impressive haul of different sports. While most big online bookmakers will showcase a big number of sports, they don’t always have the depth to match that. This is something that sets Unibet above those.

Maximum Payouts at Unibet

Maximum Payouts
unibet sports payouts review
Top level football £250,000
Horse racing (UK & IRE) £100,000 (per day)
Golf £100,000
Darts £100,000
Other football £100,000
Horse racing other £25,000
Tennis £150,000
Rugby £25,000

For our Unibet review, we took a look into what the maximum payouts are set at. Compared with big betting sites, they offer relatively low limits.

We would expect to see higher maximum payouts for football and horse racing, with other sites such as Betfair offering limits of up to £1,000,000.

It’s also worth noting that on the Unibet website with the racing rules, they also state the maximum win for a horse racing bet is £20,000. Again, this seems low.

We would say it’s not something to be too concerned with, but if you’re looking to place an accumulator bet for horse racing, another betting site will be able to offer you a higher limit.

Competitive Odds At Unibet

As a major online bookmaker, Unibet is highly competitive with its odds. They compete with the other big companies in the industry and so you can almost be guaranteed to be getting a good value.

We mentioned that they cover a lot of markets and having explored several events, the odds are just as well priced for the smaller events. By that, we mean the likes of lower league football matches, or tennis tournaments out with the slams etc.

Let’s take an example from the Championship in England:

Watford vs Derby Margin Comparison
BookmakerNumber of marketsMargin
Paddy Power150+106%

Unibet are offering the best margin on this 1X2 market compared with other big bookmakers. On top of that, they are also providing the most markets.

We do also want to point out that this is just an example of a straight 1X2 market. With hundreds of betting opportunities, it’s unlikely they will be the highest across all of them.

What is important is that they do offer odds in-line with big betting firms, and therefore players can trust that the margins are fair.

Football at Unibet

Football is the biggest sport in the UK and all bookmakers will offer a range of odds. While researching our Unibet review we discovered that they go beyond the norm.

There are hundreds of markets priced up for top tier football matches, not only in the UK but across Europe. Odds can be found for player specials, such as assists or bookings; and there are markets around specific events such as penalties.

What we really liked was their bet suggestions, backed up with data. If you click through to the game markets, you will see a ‘Match Insights’ section. This provides a stat, with a corresponding market. It’s a nice feature that enhances the overall betting experience.


In-Play Markets

Betting in-play at Unibet is an enjoyable experience. The markets are easy to find within the sports section of the site, under ‘in-play’. Here you’ll see what’s currently live and what events are upcoming.

Much like the pre-match markets, we found the odds to be competitive with plenty of betting opportunities. There are a number of sports to choose from including tennis, football, snooker, table tennis, e-sports and more.

Live Streaming at Unibet


Unibet offers one of the more comprehensive streaming services of all bookmakers in the UK. And what we really like is the handy schedule that lets you know what events are being streamed.

We have to say that they seem to provide more sports here than the average bookie in the UK.

Simply make sure your account is funded and you’ll be able to watch live action from football leagues (including the German Bundesliga and English FA Cup), as well as top tennis tournaments, snooker, cricket and more.

Live streaming is an excellent set-up at Unibet. It’s not something that all bookmakers do well, so it makes them stand-out.

Cash-out Feature

You can cash out your bets at Unibet, but at the moment it is quite limited. On-site they state that they offer cash out on:

You’ll be able to tell which bets you are able to cash out as it shows clearly in your betslip. The cash out itself is generous with a reasonable amount offered to bail out of your bet early. Some betting sites can take a huge cut for these, so do be mindful.

Payment Methods

Unibet Minimum Deposit and Withdrawal Times
Payment MethodMin Deposit/WithdrawalWithdrawal Time
Visa£5/£151-3 working days
PayPal£10/£10Within 24 hours
skrill£5/£10Within 24 hours
Neteller£5/£10Within 24 hours
bank_transfer£5/£103-5 working days

As you can see, Unibet provides players with excellent options including PayPal, Apple Pay and Trustly. These three are all great options because of their increased security. Each requires an extra level of authentication, so we’re pleased to see them for players in the UK.

Withdrawal times are average with some bookies paying out instantly. In saying that, there aren’t many online betting sites that use faster payments.

Unibet Sports App

App overview
unibet app review
Operating system

iOS (12.0 or later) and Android

Safety rating


2-step log-in


Live streaming




Download size

203 MB

Mobile web

Yes, all major browsers

You can download the dedicated sports app for free from either the App Store or Google Play. There’s even a handy link on site that will guide you to your chosen market.

Once you have the app installed you can bet instantly. The app is well designed and offers a clean and simple experience. It follows the same style as the desktop site so it should be clear enough where everything is.

Live streaming is still possible via your mobile device and all of the same betting markets are available.

2-step verification is employed meaning you can set a pin or use your fingerprint to log-in. It’s something we always suggest when available.

If you prefer to bet on the mobile web, then simply load Unibet up in your chosen browser and you’re good to go. Everything is responsive so images and your betslip remain easy to see.


User Experience

The overall experience for Unibet is fantastic. Everything is logically laid out and the green and white contrast is easy on the eye for moving around.

Markets are well thought out and the entire site has easy to follow processes. We found that placing selection in the betslip was obvious and placing multiple bets was simple. It’s an excellent all-rounder.

As well as a sportsbook, Unibet also offers:

All of the above can be found on the same site by navigating through the main menu. Not all bookmakers provide such a full package. So, if you do enjoy more than sports betting, Unibet is fully stacked.

Customer Support

unibet customer service review
Live chat

Available 24/7

UK Freephone Helpline

0800 329 393


[email protected]

Help section

Very useful

Having a 24/7 live chat option available is the best we can ask for, and at Unibet, this is offered to all players in the UK. In our experience, we also found that the chat function was easy to find and that our queries were answered in a timely manner.

On top of the live chat, you can also pick up the phone and call the freephone number. This isn’t available around the clock but you will be able to speak to someone during business hours.

Of course, there is also the option to send an email if you have a longer request or query.

Tips for Betting at Unibet

Top 5 tips

  1. Check out the live streams
  2. Find out what promotions you can take up in the special offers section
  3. Download the sports app
  4. Take advantage of the welcome offer
  5. Opt-in for emails for exclusive offers (not guaranteed)

Improvement Areas

We would like to see a more generous offer to new players in the UK. While up to £40 back as a bonus offers decent value, there are better promotions on the market. Especially when you consider that 3x wagering is required.

With free bet offers, wagering isn’t normally needed. Furthermore, if your bet wins then there is no welcome offer.

As outlined in our Unibet review, some features such as cash out could also be extended. While it is available, it is quite limited at present.


Unibet sports offering is one of the best in the industry. It has Scandinavian roots but has made a huge impact in the UK. Millions of players are happy to bet with them because of exciting promotions and highly competitive odds. The app is simple to use, and live streams are excellent.

With 256-bit encryption and other security measures, it is also very much trusted. Therefore, we’re happy to say it is a legit sportsbook.

With 2-step verification and the best 256-encryption; Unibet is one of the safest sports betting sites in the UK.
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Is Unibet trustworthy?

Yes, they are highly trusted. The operate with several licences, including with the UKGC. They are also licenced to operate in Germany, Sweden and Australia.

Who is Unibet owned by?

Unibet is owned by the Kindred Group. With over 11 million customers it is one of the biggest firms in online betting.

How do I contact Unibet?

There is a 24/7 live chat that players can contact via. There is also the option to call or email.

Is Unibet any good?

Unibet are a safe and trusted betting site. They provide excellent promotions for players in the UK and promote highly competitive odds. Therefore, Unibet come highly recommended.

40€ Bonus
Up to £40 Money back + £10 casino bonus