bet365 Review

Updated: August 4, 2023
Written by Martin Backhouse Last time updated August 4, 2023
24/7 live chat Innovative features Established brand
Bonus Bet £10 Get £30 in Free Bets
Terms & Conditions
  • Open account offer
  • New Customers Only
  • Bet £10 & Get £30 in free bets
  • Sign-up, deposit between £5* and £10* to your account and bet365 will give you three times that value in free bets when you place qualifying bets to the same value and they are settled
  • Free Bets are paid as Bet Credits
  • Min odds/bet and payment method exclusions apply
  • Registration required
  • Returns exclude Bet Credits stake
    Time limits and T&Cs apply.
  • 18+ • #ad
    *or currency equivalent
Payment methods Debit Card, PayPal, Apple Pay, Paysafecard
License UK
Last update Reviewed in
30€ Bonus
Bet £10 Get £30 in Free Bets
Martin Backhouse
Martin Backhouse
Content Manager
The bet365 sportsbook is one of the biggest in the UK and recognised around the globe. It provides a highly secure betting experience with great customer support too.
Martin Backhouse Content Manager

Is bet365 Safe?

bet365 is one of our most highly rated sportsbooks.

This is due not only to its excellent reputation and strong welcome bonus but it’s competitive odds and internationally certified security systems.

In this bet365 review, I will outline my betting experience with the brand. Discover what features stood out and why it is regarded as one of the best in the business by experts and players alike.

Note: This review is subject to change, but accurate at the time of writing.

Company overview
bet365 review sports overview
Safety rating
Customer support
Privately owned
Test period
8 hours
Pros of bet365
Cons of bet365
  • Desktop site is a little outdated
  • No details of VIP programme
  • Geo-restrictions on live streaming

bet365 Security

bet365 sports review security and safety
Is bet365 safe?
Ever blacklisted
256-bit (top of the range)
Bonus terms
Information Security Management System
Withdrawal problems
Payment options
Protection of funds
2-step verification

From the faqs on their site, bet365 have a range of security layers.

At the time of writing, this includes top of the range 256-bit Digicert SSL (Secure Sockets Layer) to encrypt data. This ensures that any data passed through the site is scrambled making it extremely difficult to be interfered with.

On top of this, I was asked to set a four-digit passcode to log in on top of their regular username and password. This was a nice extra little touch that made me think bet365 really took security seriously.

From the table above, you can see they also operate an Information Security Management System (ISMS) which has been internationally certified. Again, this isn’t something that all bookmakers do and is great to see.


The company holds a licence with the United Kingdom Gambling Commission (UKGC), amongst others. They are highly reputable and holding this licence ensures that they adhere to the strict guidelines.

Furthermore, bet365 operates in many different territories and hold several top licences with the following countries:

Licences are essential for operating purposes. All criteria for each region must be met by the bookmaker, which is a mammoth task. The more licences a company acquires increases how trustworthy they are.

Protection of Player Funds

The UKGC has awarded bet365 a medium rating for their protection of funds policy. This is a good rating and only comes into force in the unlikely event of bet365 going into administration.

Most betting sites we’ve come across have a medium rating, as the steps are taken are considered more than reasonable in protecting players money.

Player funds are held in a separate account from the companies, ensuring that they are safe. In saying that, a medium rating does not guarantee that all money will be paid back if the company liquidated.

Responsible Gaming


For this bet365 review, I wanted to know how easy and safe their responsible gambling tools were and have to say I was impressed. There is an entire area on-site covering the topic in full.

What really stood out was the ‘How Gambling Works’ section. It’s great to see that bet365 give their players the chance to get to know how betting works in theory and how odds work in practice. This is an excellent educational addition to the site, which doesn’t feature many other bookmakers.

Of course, they also offer a host of tools including:

Furthermore, you can keep track of all your betting activity. This is found on many sites, but it was very easy to navigate to with bet365.

You Can Trust bet365 Because:
  • One of the oldest online bookmakers
  • Takes security seriously
  • Excellent payment options
  • Top class SSL encryption in place

bet365 Promotions

Sign-up Bonus
bet365 sports review bonuses and offers
Bonus type
Bet and get
Bet £10, get £30 in free bets
Time frame
30 days
Minimum deposit
Maximum amount
£30 in Bet Credits
PayPal eligible?
Other promotions
Eligible methods
Debit card
Get up to £30 in Bet Credits
Minimum stake
1/2 (1.5)

bet365 Welcome Bonus – Bet £10 Get £30 in Free Bets

As a new customer, I took up the bet365 welcome offer. At the time of writing, March 2023, the offer gave me was to bet £10, get £30 in free bets.

Players can qualify for as little as £5 making it open to a wide range of player types, but in this case, you should note that the maximum free bet amount you receive is £15 (3x initial deposit). This is the first good sign to look out for with a welcome offer.

I signed up and deposited £10 with my debit card into my new bet365 account, and received £30 in Bet Credits. Once my bet, settled, my Bet Credits were activated and ready to use.

One of the most important aspects of this bonus is that your deposit doesn’t need to be wagered all at once.

You can place as many qualifying bets in the opening 30 days, and you will get your Bet Credit(s) as per the promotion, ie 3x your initial deposit. Note that your qualifying bets need to be settled before you are able to use your bet credits.

Bet Credits

Bet Credits are the name given to free bets at bet365. It should be noted that as with standard free bets, the stake amount is not returned with any winnings.

How to Claim

bet365 sports review welcome offer register account

A new account

bet365 sports review welcome offer deposit

Between £5 and £10 within 30 days using a valid payment method

bet365 sports review welcome offer place bet
Place bets

To the value of your deposit, at odds of at least 1/5 (1.2)

bet365 sports review welcome offer wait for bets to settle

for bets to settle (within 30 days)

bet365 sports review welcome offer free bet credits
Get bet credits

3 x the amount of your initial deposit up to £30

Welcome Bonus Key Terms and Conditions

There are a few terms in place. Most of them are common sense but bet365 like to be crystal clear with their offers – which isn’t a bad thing.•

*or currency equivalent

T&Cs, time limits and exclusions apply.

Highlighted terms

  1. New customer only
  2. Get bet credits based on your first deposit (between £5-£10)
  3. Wager your deposit across any number of bets
  4. Payment restrictions apply
  5. Must deposit within 30 days of registering

Bonuses for Existing Customers

Part of the reason bet365 are so popular is their existing customer offers and promotions. Smaller brands will find it hard to compete with bet365 in this department as it really is a punters paradise.

At the time of writing, there are six existing customer promotions listed on the bet365 site and open to me. Each of those has a dedicated page with all the terms and conditions laid out in full, which is really useful if you want to look them over.

Needless to say, they are only available to those over the age of 18 and that terms and conditions apply.

VIP and Loyalty

Since betting with bet365 I have received a number of loyalty free bets. From what I can tell, it is an average stake of the bets placed in a certain period.

The bookmaker plays this close to their chest though, and bear in mind this not a guarantee for every player.

bet365 Sports Betting Markets

Sportsbook overview
bet365 review sports overview
Cash out
Number of sports
Bet builder
Top sport
Live streaming
Other sports
Horse racing, tennis, golf, darts
Daily offers
Market depth
100's for top events
In-play markets

Many sports are available on the bet365 sports betting platform:

Special markets aren’t unheard of either, so keep your eyes peeled for more unusual odds.

Maximum Payouts

Maximum Payouts
bet365 sports review maximum payouts by sport
Top level football
Other football
Top level horse racing
Other horse racing
Rugby Union

The limits at bet365 are some of the highest in the industry. In fact, only William Hill matches the £2,000,000 payout on football.

All of the eligible leagues and markets for the maximum payouts are listed in the bet365 terms and conditions.

It’s worth noting that there is a wide range of limits across sports and it can depend on the level at which the sport is played or even the tournament. I would advise checking the exact payout if you’re unsure.

bet365 Football Markets


Placing bets on football at bet365 is a very easy process, with plenty of options – especially for football.

I found fixed odds on a huge number of different leagues, and the number of markets for each was also excellent.

They had odds for Premier League matches, Championship, European competitions; and odds for many topflight leagues across the world. In fact, they even have odds up for more obscure markets such as Malta.

The most common markets are:

I found these on most of the matches I looked at while testing, but for bigger events, there were hundreds of different betting options. These included:

The extra markets were great to explore, and it was a nice way to mix up my bets.

Competitive Odds

Arsenal vs Benfica Margin
BookmakerNumber of markets1X2 margin
William Hill462+106%
Paddy Power99+108%

If we use the example above to look at how competitive bet365 are, we can see that they are highly competitive. They are providing the joint best 1X2 margin for Arsenal vs Benfica.

All bookmakers add an edge, or margin, to their book – but some do add more than others. It’s also important to note that just because a bookmaker is a top price on a singular event not to assume they are competitive.

I had a look across a number of markets and can say that bet365 were close to the top, if not top, for all levels of sports. This is highly impressive especially when you consider that also promote a high number of markets.

Betting In-Play

Not all betting sites provide as extensive a live betting platform as bet365. When looking for what markets were available the number of markets was astonishing.

What makes the bet365 in-play markets so impressive is that it is available on a wide range of sports for varying levels.

When you consider that odds are moving so quickly as the action unfolds, it shows you that there are a lot of experts within the business.

The offering is particularly noteworthy in both football and tennis markets. I was impressed with the depth of the markets.

On top of that, my bets were accepted quickly and I didn’t experience any cancellations with odds being out of line, as can happen when betting live.

Live Streaming Options

To watch live streams at bet365 I needed to have a funded account or to have placed a bet within the previous 24 hour period. This is standard across bookmakers in the UK, although some do require minimum bet amounts.

One thing that stands out about the live streaming service at bet365 is that it is collated in a handy scheduling system, much like a TV guide. This is very useful if you’re looking ahead at what events are coming up.

The schedule is handy because there are thousands of streams every year. Everything from football, horse racing, to table tennis is on there. Again, this is not a level that many bookmakers can match; making bet365 a leader in this area.

Cash-Out at bet365

Being able to cash out a bet has become an important aspect of online betting. When researching for this bet365 review I tested the cash-out feature and rated my experience with it highly.

Cash-out is available on a wide number of markets – more than on other bookmakers I have looked through. Furthermore, there is the addition of partial cash out, and being able to edit your bet.

The edit bet part of the feature is excellent, and not available with all bookmakers that offer cash out. It gives players the chance to remove one selection from an accumulator bet if they change their mind and even gives the chance to replace it with another bet.

It works very smoothly but it’s worth bearing in mind that the odds will change as result. And you are unlikely going to be offered the same value. This is true for all forms of cash out.

Fantasy Sports

bet365 have added the option to play Fantasy sports onto their site recently. Customers can choose from a range of sports including football, tennis, American football, and several more. Simply build a lineup and score points based on the players’ performance. The entry fees are pooled with a percentage of the top scoring teams earning a payout.

There are a range of options from Daily Fantasy Sports (DFS) where you can pick a team for one game or a round of fixtures while other contests run over several months. There are a range of buy-ins available and you can use your usual bet365 account balance, there’s no additional wallet required.

This is a similar move to the one Paddy Power made after their partnership with US firm Fan Duel. While the product is more versatile in terms of the game selection, there aren’t as many large-scale tournaments offering seven-figure top prizes just yet, although these could be introduced over time.

New and eligible customers only. Entry fee required. T&Cs apply.

Free-to-play Games – New for 2022

New for the 2022/23 season, there are a couple of interesting free-to-play games available to bet365 customers in the UK.

Golden Goals

First is Golden Goals. Simply log in to your bet365 account to uncover which match has been allocated to your selections for the upcoming round of fixtures. This usually runs from Tuesday to Saturday meaning you’ll have five matches showing by the weekend.

A log-in each day is required though, if you miss a day that game won’t be available.

Then, based on the number of goals, you can earn prizes. For each selected game that features four or more goals, it’s £0.50 in free bets (Bet Credits), and £1.00 for any game where there are five or more goals. If the five matches tally 20 or more goals combined, then there’s an additional £5 in free bets coming your way.

New and eligible customers only. Free to play. T&Cs apply.

6 Scores Challenge

The 6 Scores Challenge is fairly simple to follow. Predict the correct score of six selected games with prizes on offer for four or more right answers. You may be familiar with the concept as it’s been offered by a few bookmakers in the past.

The jackpot for rounds in August 2022 was set at £1,000,000 but as there were no winners, bet365 confirmed this will be the case until it’s won, so there’s plenty of potential upside in entering your picks for free before 3 pm on a Saturday. Following this period, the jackpot is still a huge £250,000.

New and eligible customers only. Free to play. T&Cs apply.

Payment Options

bet365 UK Minimum Deposit and Withdrawal Times
MethodMinimum Deposit/WithdrawalWithdrawal Time
Visa£5/£51-5 banking days
paysafecard£5/£5Within 24 hours
bank_transfer£200/£401-5 banking days

My options for depositing were decent, as seen in the table above. In the UK, the likes of PayPal is there, which we consider one of the safest, most efficient ways to fund your betting account.

The downside is that only your debit card is pretty much your best option if you want to claim the welcome offer. So, bear that in mind at least for your first deposit.


PayPal was available to me at the time of testing but is no longer an option for new players. If you’re an existing player you will still be able to use it, but for new players, it won’t show.

bet365 Betting App

App overview
bet365 sports review app and mobile website
Safety rating
Operating system
iOS (12.0) or later and Android
Number of sports
Cash out
Live streaming
User experience
2-step log-in
Download size
29.7 MB

For this bet365 review, I tested the app to try it out, as I would normally use the mobile site. However, I will use the app from now on as it was highly responsive.

When it comes to the bet365 apps, I use the iOS app it’s simple to use – from the pin-code login to navigating, everything works well – much like the desktop experience. You can tell that they’ve invested heavily here.

From a secure point of view, being able to log-in with a code or Face ID is excellent, and something I would recommend other users take advantage of.

Android users are covered too as there’s a bet365 Android app available to download.

I really enjoy the bet365 in-play experience on mobile – with the bet365 live match/event visualisations and data points providing just enough info to help me make my sports bets.

Customer Service

Customer Service
bet365 sports review support and customer service
Live chat
Response time
Live chat within one minute
FAQ section
0800 028 8365
Free to call
Yes, from UK landlines

It’s good to know that a reliable customer service team is at hand if you need it. Of course, we tried this out in order to give an honest opinion for our bet365 review.

The experience with support was positive for me. I invented a question and contacted them via live chat. My chat was picked up with seven seconds and resolved within the minute.

The extensive FAQ section is also worth a visit as it offers information, and examples.

User Experience

The bet365 sportsbook is first in class in my opinion. Navigating through the markets was simple, and if there were any corresponding promotions; they were clearly marked.

To complete my bet365 review, I also checked what else was on offer. Across the top menu, you will find links to their other products including casino, live casino, poker and bingo.

Each of the products has a separate wallet meaning you have to move your funds between them. This seemed a little outdated as most sites now offer one combined space for your money which makes it easier to move between the products.

In saying that, the casino was filled with top online slots and the bingo section was filled with upcoming games. Also, in a similar vein to the sportsbook, everything was well sign-posted and finding what I was looking for was easy,

Tips and Tricks

Tips for Betting at bet365

  1. Enjoy the generous welcome bonus
  2. Take advantage of the 2-factor log-in
  3. Look at the live stream schedule
  4. Check out the always on promotions
  5. Try the cash out feature

Furthermore, stats are produced for every single football fixture that bet365 have odds for.

They show awesome information including recent results, expected goalscorers and much more. Make use of this excellent feature before placing your bets.

Improvement Areas

I would like to have had a few more options for payment methods that qualify for the welcome bonus. Not all players feel comfortable using their personal debit card, and with other bookmakers offering more methods, I would have expected more choice at bet365.

In the same respect, withdrawal times are also quite long. Paddy Power, for example, offers instant withdrawals – even to debit cards. Again, it’s an area we think that bet365 do OK, but can do better on.


There are few online bookmakers as big as bet365, or as safe. At legit, bet365 is amongst, if not our top bookmaker.

When using the site, it was clear where everything was, odds were competitive and there were great promotions. Add on top of that a first-class security system and you have a legit sportsbook.

Note: This review was carried out by our expert on March 2021 for the UK market and is based on a personal experience meaning the information is subject to change.

bet365 provides players with an extensive sportsbook. Not only are odds competitive, they use top of the range encryptions to ensure that the site is as safe as it can be.
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Is bet365 Legit?

Yes. We rate it as one of the best online sportsbooks. It has been around for many years and has a huge customer following. Highly recommended.

Is bet365 a good betting site?

Whether you bet on an app or desktop you won’t be disappointed with bet365. In my experience, it offers a brilliant platform for sports bets and I would suggest checking out the new customer offer if you haven’t already.

Can you cash out at bet365?

Yes. Both cash-out and partial cash out were available to me in the UK on bet365. The amounts are standard, and it is available on a wide range of events, although not all.

How long does it take to withdraw from bet365?

It can be instant depending on the method you choose. Each payment method has its own time frame.

30€ Bonus
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